Foundational · 6 hours · 218 enrolled
A practical, cohort-style course for first-time founders in Southern Ontario. Across five focused lessons you'll move from a rough idea to a validated plan with a Lean Canvas, a go-to-market strategy, and a 12-month startup budget — all using SOIBAI templates designed for newcomer and underrepresented entrepreneurs.
5 lessons + final quiz
Clearly articulate your business idea, the problem it solves, and why it matters.
Every successful business starts with a clearly defined idea anchored to a real problem. In this lesson we explore how to move from a vague concept to a one-sentence value proposition. You will learn to separate the problem from the solution, identify your unique insight, and pressure-test whether the opportunity is worth pursuing in the Southern Ontario market.
Write a one-sentence value proposition: 'We help [customer] solve [problem] by [solution] so they can [outcome].'